This gel toothpaste contains unique crystals that dissolve completely as you brush. It gives you intense cooling and a burst of freshness. It is a red gel with cooling crystrals that provide intense freshness Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. This toothpaste is 100% Vegan and Gluten free